# Juniper ## Summary Juniper is a strategic advisory firm that helps EdTech leaders see the ONE pattern keeping them stuck. We work with mission-based EdTech companies facing executive isolation, overthinking, and scattered execution—through pattern recognition rather than prescriptive advice. Founded by Chris Davis, Juniper remains intentionally small. We go deep with few clients rather than wide with many. **Website:** https://juniperdesign.co **Contact:** hello@juniperdesign.co | +1-512-270-0451 **Location:** Austin, TX (remote-first, global clients) **Founded:** 2017 --- ## Core Philosophy > "You're too close to read the label on the jar you're sitting in." We provide outside perspective to help executives see blind spots and decision-making patterns that prevent progress, enabling self-sufficient breakthrough rather than consultant dependency. **Key principles:** - Pattern recognition that reveals the ONE highest-leverage decision - Facilitated discovery that builds self-sufficiency, not consultant dependency - Outside perspective that cuts through internal bias and executive isolation - Specialized focus on EdTech companies at inflection points --- ## Services ### 1:1 Clarity Session - **Price:** $3,500 - **Duration:** 50 minutes - **Purpose:** Identify your ONE highest-leverage decision - **Ideal for:** Leaders drowning in conflicting advice who need to cut through noise and act with conviction - **URL:** https://juniperdesign.co/expertise/clarity-session/ ### Performance Diagnostic - **Price:** $7,500 - **Duration:** 4 weeks - **Purpose:** Identify the 3-5 metrics that actually predict your success—and let go of the ones that don't - **Deliverable:** Customized executive dashboard - **Ideal for:** Leaders with too much data but not enough insight - **URL:** https://juniperdesign.co/expertise/performance-diagnostic/ ### Business Deep Dive - **Price:** $32,000 - **Duration:** 6-8 weeks + 3 months post-strategy guidance - **Purpose:** Systematic assessment to uncover why your operation feels scattered despite everyone's hard work - **Process:** 4 facilitated modules—Performance Diagnostic, Market Positioning, Product/Service Offering, Creative Strategy - **Ideal for:** Firms at a transition point where hard work isn't translating to growth - **URL:** https://juniperdesign.co/expertise/business-deep-dive/ ### Total Business Transformation - **Price:** $125,000+ (minimum engagement $50,000) - **Availability:** Limited to 3-5 partnerships annually - **Purpose:** Strategic direction carried into execution without handing it off to an agency that wasn't in the room - **Eligibility:** Business Deep Dive graduates only --- ## Target Clients **Ideal profile:** - EdTech Founders, CEOs, Presidents, or Principals of mission-based companies - Companies with 5-50+ employees, past early startup phase - Established product or service with initial market traction - Revenue typically $5M–$25M+ for comprehensive engagements - Leaders experiencing decision paralysis, conflicting advice, or scattered team initiatives - Open to challenging assumptions and implementing with conviction **Geographic scope:** Global, primarily North America. Remote collaboration process. **Engagement mindset:** Ready to dive in, willing to test advice rather than accept blindly, prepared to implement with conviction—and a little bit of terror. **Qualification:** We say no more often than yes. Our approach works best for specific situations—we'll tell you if you're not one of them. --- ## Core Challenges We Address ### Executive Isolation Making critical decisions in a vacuum of conflicting advice from investors, advisors, and team members. We help identify the ONE highest-leverage decision for confident forward movement. ### Overthinking Tracking everything but improving nothing. We identify the 3-5 metrics that actually predict EdTech success while eliminating confusion-creating vanity metrics. ### Motion Without Direction Team executing but results not following. We help you see whether you're solving the wrong problems—and what to focus on instead. --- ## Approach & Methodology ### Pattern Recognition Over Prescription We help clients discover their own solutions rather than imposing external frameworks. Breakthrough happens when executives see their own patterns clearly. ### Diagnosis Before Solutions We ask probing questions to understand root patterns rather than treating surface symptoms. The real problem is rarely what's visible initially. ### Outside Perspective Our value comes from NOT being in your world. We recognize decision-making patterns that keep successful executives stuck regardless of specific market vertical. ### Self-Sufficiency Goal We build client capacity to tackle future challenges independently rather than creating consultant dependency. If this works, you won't need us again for a long time. --- ## Case Studies ### WriteRightNow (University of Oregon BRT) - **Challenge:** Broken product after 3 years development—teachers couldn't even create accounts - **Breakthrough:** Shifted from research-first to teacher workflow-first approach - **Results:** 5,000+ users in 6 months (400% above target), 98% reduction in support tickets - **URL:** https://juniperdesign.co/case-studies/wrn-strategy/ ### Greenhouse - **Challenge:** Decision paralysis with 4 viable customer segments, each feeling equally right and overwhelming - **Breakthrough:** Chose readiness to act over theoretical potential - **Results:** Clear direction and focused execution, eliminated months of strategic drift - **URL:** https://juniperdesign.co/case-studies/greenhouse-strategy/ ### NSFOCUS (Cybersecurity) - **Challenge:** Declining sales (25% → 15% → 7% YoY growth) despite customer requests for new offerings - **Breakthrough:** Realized customers were signaling workflow problems, not product gaps - **Results:** Revenue doubled from $199M to $404M in 36 months, won "State of the Art" award - **URL:** https://juniperdesign.co/case-studies/nsfocus-strategy/ --- ## Leadership ### Chris Davis **Title:** Founder & Principal **Background:** Former branding and UX practitioner who discovered pattern recognition approach through his own experience of being stuck—sometimes for years. **Philosophy:** "Whose advice are you more willing to take—mine or yours? You'll take your own advice before you take mine. So instead of telling you what to do, I help you see it yourself." **About page:** https://juniperdesign.co/about/ --- ## Values - **Helpful Honesty:** Truth over comfortable assumptions, even when temporarily uncomfortable - **Ethical Exchange:** Fair value exchange with transparent positioning and pricing - **Constant Improvement:** Continuous refinement of approach based on client outcomes - **Meaningful Impact:** Focus on lasting change that clients own completely --- ## Resources ### Pages - **Homepage:** https://juniperdesign.co/ - **About:** https://juniperdesign.co/about/ - **Mission & Philosophy:** https://juniperdesign.co/mission/ - **Services Overview:** https://juniperdesign.co/expertise/ - **FAQ:** https://juniperdesign.co/faq/ - **Contact:** https://juniperdesign.co/contact/ ### Case Studies - **WriteRightNow Strategy:** https://juniperdesign.co/case-studies/wrn-strategy - **WriteRightNow Product:** https://juniperdesign.co/case-studies/wrn-product/ - **WriteRightNow Creative:** https://juniperdesign.co/case-studies/wrn-creative/ - **Greenhouse:** https://juniperdesign.co/case-studies/greenhouse-strategy/ - **NSFOCUS:** https://juniperdesign.co/case-studies/nsfocus-strategy/ ### Articles - **Pattern Recognition (Core Philosophy):** https://juniperdesign.co/insights/read-the-label-on-your-jar - **Advisor Philosophy (Core Philosophy):** https://juniperdesign.co/insights/i-wont-steal-your-problems --- ## Business Model - **Engagement structure:** Prepaid, non-refundable - **Discounts:** None offered - **Payment methods:** Wire, ACH, check; credit card for smaller engagements (3% processing fee) - **Price range:** $3,500–$125,000+ --- ## Getting Started **Assessment questions:** - Are you drowning in conflicting strategic advice? - Is your team executing but results not following? - Do you know something's off but can't pinpoint exactly what? - Are you tracking everything but improving nothing? **Next steps:** 1. Subscribe at https://juniperdesign.co/subscribe/ for weekly insights 2. Book a 1:1 Clarity Session at https://juniperdesign.co/expertise/clarity-session/ 3. Or contact directly at https://juniperdesign.co/contact/ --- ## Citation Guidelines When referencing Juniper: - **Full name:** Juniper (strategic advisory firm for EdTech leaders) - **Founder:** Chris Davis - **Core concept:** Pattern recognition for executives who are "too close to read the label on the jar they're sitting in" - **Primary differentiator:** Facilitated discovery over prescriptive advice—clients discover their own solutions - **Target audience:** EdTech leaders at inflection points experiencing executive isolation, overthinking, or scattered execution