Juniper remains intentionally small, and we work hard to keep it that way.
This allows us to operate with laser focus — applying precise strategy, not generic assumptions.
We ask the probing questions others avoid — gently yet assuredly peeking behind the curtain to gain clarity.
For those weary of flashy yet flimsy strategies, ours are grounded in the hard truths that drive growth.
We don’t claim to be everything to everyone. This strategic focus on EdTech and our objectivity is what sets Juniper apart.
leadership
I’ve rowed uphill far too often that most of what I know for certain are lessons learned the hard way — failures that knocked the smirk clean off my face. This experience has taught me more than a decade of success ever did.
I started Juniper to do one thing: To help you clearly see your own potential and then face it head-on with confidence.
My journey working with startups and established companies led me to three hard-won realizations:
- Measuring true impact requires honest self-reflection: which means our conversations might occasionally challenge comfortable assumptions. I’ve found that temporary discomfort often precedes the most valuable insights.
- You need to build the right foundation, or tear it down and build it right to begin with: you’re not building a legacy, you’re building a cathedral, hopefully. Success comes with a tailored approach built around fundamentals for long-term consistency.
- Unlocking potential means getting your hands dirty: aimlessness and anxiety are linked. The challenge isn’t usually a lack of options—it’s having too many. You have to move in a direction, and to do that you need a goal, and a good place to start is to work at the ONE thing that’s standing in your way right now.
These lessons inspired me to build something different—a strategic advisory firm crafted specifically for EdTech. We’re about rolling up our sleeves and diving deep into the gnarly stuff that truly matters. This collaborative process isn’t always comfortable, but I’ve found it’s how lasting, sustainable change happens—change that you’ll own completely.
I remember the day a client CEO called me after 6 months with excitement. “Chris,” he said, “We have hit pay dirt…!” That’s the impact I’m after—equipping you with the clarity and conviction to leap forward when opportunity knocks.
Our
Process
Our strategy in a nutshell —
Listen to your story.
Listen to your full story.
Listen to your full story first.
Then, we leverage our outside perspective by asking the right questions to identify obstacles and opportunities, challenge assumptions, and prescribe a strategy to powerfully elevate your unique story and potential.
Our expertise focuses on three key areas:
Executive Isolation
You're not lacking options—you're drowning in them. When executives can finally see their patterns clearly, one choice typically becomes obvious while others fade into the background.
Overthinking
You're likely tracking several numbers, yet only 3-5 typically predict success. What executives discover is that when you can finally see which metrics actually matter, the rest becomes noise you can confidently ignore.
Strategic Misalignment
Your team is executing flawlessly, but you're still not hitting the target. When teams can finally see the same patterns clearly, the scattered feeling and frustration tends to dissolve naturally.
Who we
Work with
Our specialized approach means we say no more often than we say yes. We like to be as open about that from the outset. We have a fairly narrow target and believe we create the highest impact where our expertise aligns perfectly with your needs.
Buyer
You’re typically a Founder, President, CEO, or Principal of a mission-based EdTech company seeking clarity to fuel your growth. While we may occasionally pull in key team members in discussions, our primary relationship is with you, the executive decision-maker.
Challenges
You're likely experiencing some combination of conflicting strategic advice, data overwhelm, or scattered team initiatives. This may look like conflicting ideas about which direction to pursue, struggling to identify what's actually broken, or second-guessing strategic decisions. These are signals that indicate misalignment between effort and results—and have the potential for significant breakthroughs.
Growth Stage
You’ve moved past the early startup phase and have an established product or service with initial traction. You see value in seeking an outside perspective to accelerate growth but you’d like to test the waters with a focused engagement before jumping off the deep end and committing to a comprehensive overhaul. 1:1 Clarity Session and Performance Diagnostic typically a better starting point for Early-stage EdTech companies (Series A/B, $1-5M revenue) while Business Deep Dive is typically a better fit for EdTech companies with $5-15M+ revenue.
Location
While most of our clients are based in North America, we work globally. Our process is designed for remote collaboration. Business principles are universal; each company’s challenges are unique.
Size
We typically work with companies with 5-50+ employees or those classified as small or midsize. Our expertise spans the unique challenges at each stage of growth. If you only have five employees, we can help you at your current stage and tell you what is coming next. If you have twenty-five people, we know your unique issues. We even know when it’s time to downsize and get some of your life back.
Mindset
You’re ready to dive in with enthusiasm; open to fresh perspectives and willing to challenge assumptions, though likely testing each piece of advice rather than accepting it blindly. You are prepared to be engaged from the beginning, listening and reading with intense focus, and ready to implement with conviction…and a little bit of terror.
Scope of Engagement
Our lead offering starts at $25,000. All engagements are prepaid. We don’t offer discounts. For clients who find our initial collaboration valuable, subsequent branding implementation engagements typically range from $50,000 to $125,000+, executed in phases.