Engagement, conversion, churn, CAC, LTV, revenue, support tickets, team utilization.
It's exhausting to measure this much, and trust very little of it.
Why do a performance diagnostic?
When you're tracking everything and trusting none of it, there's usually a reason:
What you've been measuring
You've been measuring and optimizing what investors and industry reports told you to. But you've never asked if it's telling you anything useful to your business.
What your numbers are actually saying
The 3-5 metrics that survive aren't just numbers. They're the clearest picture you've had of where you're actually headed.
What the real problem is
Often the metrics weren't the problem at all. They were pointing to a problem that was easier to ignore while the dashboard kept you busy.
What to
expect
A deep conversation, a fresh perspective, and a dashboard built from what survives.
1. What you'll see
We'll start with a conversation. Not about your data, about what you actually want to do with it. Which numbers do you make decisions from? What would you want to know 90 days before it happens? Most leaders haven't been asked that before.
2. What you won't see
You'll wait. We'll look at your numbers with fresh eyes. This might be the first time anyone outside the company has seen the full picture without an agenda.
3. What you'll have
You get a customized dashboard with 3-5 metrics instead of 30. What's often surprising isn't what survived. It's what the simplicity reveals.
After our deep discussion—
The diagnostic covers 16 key areas across profitability, operations, and customer success developed from working with EdTech companies at various stages.
Profitability
Operations
Customers
A performance diagnostic typically takes 4 weeks to complete.
You’ll get the most benefit if two things are true:
(1) You have access to your company’s financial data and will participate in delivery of diagnostic.
(2) You are in a position to impact your company’s performance, either directly (by making changes) or indirectly (by making recommendations to someone who can).
The newsletter for when you know something needs to change.
You'll get an outside perspective on the patterns keeping EdTech leaders stuck. Every other Tuesday.