Juniper’s big, hairy, audacious mission and vision for the future.

crypt of an office

We believe the future of education is not bound by four walls, outdated assumptions, or the status quo.

So, neither are we.

Our equally audacious mission

Why we exist

Our purpose is clear —
Make the complex challenge of sustainable growth finally make sense.

We exist to help EdTech leaders overcome executive isolation and strategic misalignment to build category-defining growth strategies. Ones that increase value for leaders like you while fostering work environments where teams thrive on delivering genuine customer impact.

Behind the scenes ad shoot
Chris D. on chair
Angled view of art piece
beyond taglines
& quick fixes

Great campaign concepts have been made by simply

Great campaign concepts have been made by simply writing an inspirational tagline and focusing the creative vision around it. But when every solution, workshop, and exercise is centered around producing the creative initiative, this approach makes for two big problems for us:

Penrose stairs
1

Our egos get in the way.

2

It’s about defending the initial idea rather than finding an effective solution in an objective and strategic way.

But it also gives you, as the client, two not-so-great choices:

Penrose circle
1

Stay now and leave later when this tactical approach eventually doesn’t lead to results.

2

Or cut ties to find a more strategically-oriented partner.

We take a fundamentally

different Approach

We take a funda—mentally

different

Approach

Juniper’s perspective ensures all creative recommendations are rooted in actionable insights.

Our goal is your self-sufficiency, building your capacity to tackle future challenges long after our engagement ends.

By combining deep industry knowledge with a facilitative approach to creative problem-solving, we offer a unique path to sustainable growth beyond generic industry trends.

Our vision
& values

We envision a future where EdTech companies don't just grow —

We envision a future where EdTech companies don't just grow — they thrive, innovate, and lead at every stage of their journey. Our goal is to set a new bar for strategic advisory in EdTech, establishing Juniper as the go-to source for insight-backed, decision-making. We aim to drive measurable results for the entire EdTech field, not just those that hire us.

Our Values:

01
red heart

Helpful Honesty

02
red ven diagram

Ethical Exchange

03
golden circles

Constant Improvement

04
sonar waves

Meaningful Impact